Heritage Distilling listed NASDAQ: Pioneer accepting Bitcoin and Dogecoin in the new Treasury Strategy
One of the leading American craft wine brands has announced a new cryptocurrency treasury policy, marking a turning point in the financial strategy of the business. With the official acceptance of Bitcoin (BTC) and Dogecoin (DOGE) as a long -term payment and strategic asset, Heritage became one of the first manual wine companies listed on Nasdaq to participate in the field of digital assets.
According to the notice from the company, the Board of Directors approved this policy as part of the plan to diversify revenue and treasury assets, with the guidance of the Technology and Cryptocurrency Committee, headed by digital payment experts Matt Swann.
Treasury strategy based on crypto
New policy allows Heritage:
Accept Bitcoin and Dogecoin through its online e -commerce platform.
Holding cryptocurrency assets directly as part of the long -term financial strategy.
Deploying management, auditing and financial statements according to new standards, in accordance with the updates of enterprises accounting for digital assets.
CEO of Heritage, Justin Stiefel, shared:
"Heritage has always been an innovation. Unlike traditional financial institutions that buy cryptocurrencies in cash, we produce goods with integrated profit margin to compensate for price fluctuations. The integration of Bitcoin and Dogecoin helps us enhance financial flexibility and expand approach to young, preferred technology groups."
Potential from users of money
According to data published by the company, about 86 million Americans own Bitcoin and 83 million Dogecoin wallet operating - creating a huge market that Heritage is aiming for.
The update of accounting standards for digital assets from the regulatory agencies also makes it easier for businesses to record and report profits or losses related to Crypto assets.
Join the wave of Crypto Chemistry
Heritage is not the first enterprise to have this bold step. Other companies such as Genius Group have also been actively exploring the treasury model using cryptocurrencies, in order to take advantage of decentralized, high liquidity and long -term profitability of digital assets.
In short, the move of Heritage Distilling not only shows the trend of expanding the effects of cryptocurrencies in traditional industries such as food and beverage, but also strengthens the belief that Crypto can play a strategic role in corporate finance management, not just speculative property.
