
In a bold move to bolster its digital asset investment strategy, a Europe-based financial firm billed as the continent’s first Bitcoin treasury firm has announced plans to raise $340 million to further increase its Bitcoin (BTC) holdings.
According to an official announcement from the management, the massive capital will be used primarily to purchase more BTC and bolster its strategic reserves amid the growing recognition of the world’s leading cryptocurrency as a long-term store of value. The plan not only reflects institutional confidence in Bitcoin’s potential, but also sets a new standard for traditional financial firms that are gradually shifting to digital assets.
“We believe Bitcoin is on the cusp of becoming a global strategic reserve asset, much like gold was in the 20th century,” a company representative said.
The company said the $340 million raise will be made through digital bond issuance and investment partnerships with international financial institutions, including venture capital funds specializing in digital assets and strategic partners in Asia and the Middle East.
Amid persistent inflation and global economic uncertainty, many businesses are looking for ways to store value outside of the traditional monetary system. Bitcoin, with its limited supply of 21 million coins and decentralized nature, is emerging as an attractive “inflation-resistant” store of value, especially as more countries adopt clear regulatory frameworks for cryptocurrencies.
If successful, the company would be among the largest holders of Bitcoin in Europe – on par with major corporations such as MicroStrategy in the US. The move could also spur a wave of “corporate Bitcoin adoption” across Europe, particularly in the finance, insurance and asset management sectors.
In addition, the company said it would adopt a multi-tiered storage strategy, including secure cold storage, automated risk management, and integrated digital asset insurance solutions to protect the value of investments against sharp market fluctuations.