Bitcoin is leaving the “tech box” and entering the treasury strategy of many industries
Over the past few years, Bitcoin has often been associated with pioneering technology companies like MicroStrategy and Tesla. But by mid-2025, a clear trend is emerging: Bitcoin is becoming a cross-industry treasury asset, no longer limited to the technology sector.
The shift from speculation to strategy
Companies previously viewed Bitcoin as a speculative “test-drive” investment. Now, with more than 3.64 million BTC – worth about $428 billion – sitting on corporate balance sheets and ETFs, Bitcoin’s role has changed.
Many corporations use it as part of their financial strategy: hedging foreign exchange risks, protecting against inflation, and optimizing idle cash.
It’s not just a tech game anymore
The new names joining the Bitcoin holdings list are no longer confined to Silicon Valley.
Manufacturing industry: industrial corporations consider BTC as a “digital gold” to hedge against fluctuations in raw material costs.
Media & entertainment industry: GameStop or gaming companies hold BTC both for investment and to resonate with the crypto user community.
Global logistics & trade: international transport businesses consider Bitcoin as a liquidity reserve tool, convenient for cross-border transactions.
Infrastructure is ready
If 5 years ago, holding Bitcoin in the treasury was considered “adventure”, now the infrastructure has changed.
Companies can custody digital assets with professional financial institutions.
Accounting and regulatory guidelines in the US, Japan, and Europe have become clearer.
Bitcoin is backed by ETFs, providing transparency and liquidity similar to stocks.
Boards and the “New Calculus”
In the context of record-high global debt and the gradual depreciation of fiat currencies, boards of directors no longer see BTC as a luxury option. Instead, it is a serious financial calculation for flexibility and long-term vision.
Conclusion
From technology to manufacturing, media and logistics, Bitcoin is being incorporated into balance sheets as a strategic asset class. This reality signals that in the future, “holding Bitcoin” will no longer be a bold choice for the few, but may become the norm for many corporations globally.
